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New Territory
Customer Strategy for Canadian Enterprises

GROWTH
FOR GOOD

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Midmarket Prosperity = People Prosperity

Our Why

We believe mid-market prosperity leads to people prosperity:
– more choice for customers
– more opportunity for job seekers
– more resources for communities

Canada runs on small and midsize enterprises. Businesses with fewer than 100 employees represent:
– 50% of GDP
– 69% of all jobs
– 99% of all businesses (98% of which have fewer than 20 employees)

Imagine the impact on the Canadian economy if more of these businesses grew into Midsize Enterprises?

We offer aspiring Midsize Enterprises a fresh perspective on business strategy.
We offer aspiring Midsize Enterprises a practical path to profitable growth.

…and by helping them grow…

We support the creation of new socio-economic value.

Learn about us
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Happy Customers = Healthy Margins

Your Why

Over time, operating your midsize business has become more complicated and demanding, making it hard to think deeply about strategy.

We offer Canadian Enterprises the most practical strategy for profitable growth.

Customer Strategy: Making decisions based on a deep understanding of your customers.

View our program
01
Audit Performance

Which customers matter most to your business?

02
Uncover Opportunity

What about your business matters most to those customers?

03
Design Change Initiatives

What should we change? How should we change it?

04
Deliver Change Initiatives

How can we continuously do better?

FRESH PRESPECTIVES

Our Thoughts

We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and write about ideas produced in the process.

Read our ideas
Return on Information: Know More to Show More to Future Buyers
Thoughts

Return on Information: Know More to Show More to Future Buyers

28 February 2023
Return on Information: Smart Retention Always Wins
Thoughts

Return on Information: Smart Retention Always Wins

23 February 2023
Return on Information: Knowing Your Best Customers Pays
Thoughts

Return on Information: Knowing Your Best Customers Pays

21 February 2023
Creative Thinking Leads to Innovation
Employee Profiles

Creative Thinking Leads to Innovation

30 January 2023
We explore fresh perspectives

Our Insights

We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and we like to write about the ideas that are produced in the process.

Return on Information: Know More to Show More to Future Buyers
Thoughts

Return on Information: Know More to Show More to Future Buyers

28 February 2023
Return on Information: Smart Retention Always Wins
Thoughts

Return on Information: Smart Retention Always Wins

23 February 2023
Return on Information: Knowing Your Best Customers Pays
Thoughts

Return on Information: Knowing Your Best Customers Pays

21 February 2023
Creative Thinking Leads to Innovation
Employee Profiles

Creative Thinking Leads to Innovation

30 January 2023
Read our ideas
Testimonials

What Our Clients Are Saying

I can honestly say that this has been the best consulting project that I have ever engaged. Your professionalism and execution is A++. The stars aligned somehow and I look forward to future collaboration again very soon.

Yvonne Montes
CEO
Podium Pros

When we started this process, I knew I had a good idea, but I wasn’t sure how to execute on it in a way that would leverage my strengths. You helped me understand how my customer base was approaching the problem I wanted to solve and how I could meet them in their journey. Thank you!

Mika Unterman
Founder
Apical

Before completing this project, I had an instinctual sense of what customers cared about but it was foggy. Priorities weren’t clear. I would be guessing on what to prioritize and action. Now I have a concise narrative on what our customers value and a clear path forward on where to invest time and energy in the sales and delivery cycle for most impact.

Alison McMahon
CEO
Cannabis at Work

Stephanie and her team are thorough, professional and efficient. They ask the right questions to get you the information you need to better keep your business on track.

Daniel Silverman
CEO
Telanet
To Learn More

Get In Touch

Book a one-on-one with our Executive Director to learn more about New Territory and discuss strategic objectives on the horizon for your Canadian enterprise.

Book a Meeting
- Introduce Yourself

communitymanager@newterritory.ca

- Book a Meeting

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  • Home
  • About
  • Program
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