HELPING CANADIAN BUSINESS OWNERS
MAKE MORE.
STRESS LESS.
We help Owner/Operators make more and stress less by leading their teams into new territory.
New Territory supports Owner/Operators in planning the future of their business, including strategies to achieve their endgame.
We help Business Owners shift day-to-day responsibilities from themselves to their teams — implementing operating procedures that drive predictable profitability, and lead to increased business valuations.
Why? Because business transitions are risky.
The more risk the less a buyer will pay.
To reduce risk and maximize value for a buyer, business owners need to prove their business can be predictably profitable without them.
Phase 1
Decide
The
Destination
We collect data about your business to assess its current value through the lens of a buyer.
We use the data collected to determine the most favourable market position for your business given your personal goals.
Phase 2
Design
The
Route
We consider opportunities for your business to grow and forecast the impact each will have on profitability.
We determine the ideal operating procedures given your chosen avenue for growth and develop the resources that will enable their execution.
Phase 3
Delegate
The
Steps
We align your organizational structure and talent development pathways with growth goals and market talent availability.
We identify opportunities for your business to attract more customers from the most profitable segments and reduce dependence on any single customer.
The Result
3X ROI from Increased Profit
This success results from organizational improvements developed in collaboration with employees, that increase revenue and improve profitability – all while helping create a happier, more positive work culture.
11X ROI from Increased Enterprise Value
By pursuing more strategic: market positions, avenues for growth, supplier relationships, and employee relationships, our clients gain control and improve the attractiveness of their business to future buyers.
For you, your business, and your people:
Empowered Employees.
Productive Teams.
Predictable Profitability.
Get In Touch
Arrange a free initial discussion to explore further:
WE KNOW HOW TO GET YOU THERE
Prioritizing Strategically
There are many avenues for positive change in a business; not all opportunities hold equal promise for Owner/Operators. Applying academic rigour to the decision-making process, New Territory ensures clients prioritize their efforts strategically.
Anticipating What's Ahead
Change brings opportunity, but navigating change requires thoughtful preparation. By fostering adaptability, your team can embrace the unexpected with confidence and stay aligned with your goals.
New Territory empowers teams to transform challenges into stepping stones, ensuring a smoother journey.
Who We Are
Our Team
My small business philosophy is simple: create value for customers.
Since 2017, I have helped 100+ Owner/Operators see which customers matter most to their business, and how to build predictably profitable systems that best serve those customers. How I help the most is by supporting team members through the the process of organizational change.
My real-world work experience has shaped my ability to lead people and solve problems. Across industries, hierarchies, and generations, one thing remains constant: change is hard.
My unique blend of technical skills and practical experience is the Swiss Army Knife small businesses need to make change happen.
My purpose is to empower teams to achieve mastery and breakthrough results. Emphasizing teamwork and communication, I have led teams with and without a title throughout my career.
Whether it’s managing clients and partners or when leading a classroom, I value discipline and perseverance — two qualities that all successful small business owners possess.
I seek to help small businesses navigate challenges and seize opportunities by combining those qualities with my strategic acumen, leadership, and dedication to fostering growth + creativity.
Be curious! I’m driven to understand what makes a great question and how hypothesis-based problem solving can tackle any challenge. Whether collaborating with cross-functional teams or performing science demos, I inspire others to ask the right questions and think critically.
I believe in two core principles: data is everything, and we’re only as effective as we can communicate. Throughout my career, I’ve specialized in cutting through complexity, transforming intricate problems into clear, actionable solutions. I blend technical expertise with a passion for simplifying communication, making it both effective and engaging.
By leveraging data-driven insights and fostering curiosity, I help businesses and teams unlock new opportunities, streamline processes, and build sustainable systems for growth.
Testimonials
What Our Clients Are Saying
FRESH PRESPECTIVES
Our Thoughts
We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and write about ideas produced in the process.
Get In Touch
Arrange a free initial discussion to explore further:
The Power of Working on, Not in, Your Business
22 February 2025How we help Canadian Manufacturers de-risk revenue to increase enterprise value.
27 January 2025The process is smoother and you get results sooner when you expect change to suck.
27 January 2025Ask these two simple questions to avoid wasting time, money and emotional energy.
15 January 2025