Customer Strategy for Canadian Enterprises
GROWTH
FOR GOOD
Midmarket Prosperity = People Prosperity
Our Why
We believe mid-market prosperity leads to people prosperity:
– more choice for customers
– more opportunity for job seekers
– more resources for communities
Canada runs on small and midsize enterprises. Businesses with fewer than 100 employees represent:
– 50% of GDP
– 69% of all jobs
– 99% of all businesses (98% of which have fewer than 20 employees)
Imagine the impact on the Canadian economy if more of these businesses grew into Midsize Enterprises?
We offer aspiring Midsize Enterprises a fresh perspective on business strategy.
We offer aspiring Midsize Enterprises a practical path to profitable growth.
…and by helping them grow…
We support the creation of new socio-economic value.

Happy Customers = Healthy Margins
Your Why
Over time, operating your midsize business has become more complicated and demanding, making it hard to think deeply about strategy.
We offer Canadian Enterprises the most practical strategy for profitable growth.
Customer Strategy: Making decisions based on a deep understanding of your customers.
Which customers matter most to your business?
What about your business matters most to those customers?
What should we change? How should we change it?
How can we continuously do better?
FRESH PRESPECTIVES
Our Thoughts
We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and write about ideas produced in the process.
We explore fresh perspectives
Our Insights
We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and we like to write about the ideas that are produced in the process.
Testimonials
What Our Clients Are Saying
To Learn More
Get In Touch
Book a one-on-one with our Executive Director to learn more about New Territory and discuss strategic objectives on the horizon for your Canadian enterprise.
Return on Information: Know More to Show More to Future Buyers
28 February 2023Return on Information: Smart Retention Always Wins
23 February 2023Return on Information: Knowing Your Best Customers Pays
21 February 2023Creative Thinking Leads to Innovation
30 January 2023