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Return on Information: Know More to Show More to Future Buyers
Thoughts
28 February 2023

Return on Information: Know More to Show More to Future Buyers

Growing a business is an exciting and rewarding journey for owners. But at some point, every entrepreneurial journey must come...
Return on Information: Smart Retention Always Wins
Thoughts
23 February 2023

Return on Information: Smart Retention Always Wins

Hey, psst… I heard you want to grow your business.  One way to do that, of course, is to acquire...
Return on Information: Knowing Your Best Customers Pays
Thoughts
21 February 2023

Return on Information: Knowing Your Best Customers Pays

If you want to grow your business in 2023 and beyond, figure out who your best customers are. Simply by...
Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value
Thoughts
18 January 2023

Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value

Does a business not exist to serve customers? To me, ‘business is for customers’ is the most accurate and productive...
Why it’s (long past) time for Canadian Enterprises to do business differently.
Thoughts
15 November 2021

Why it’s (long past) time for Canadian Enterprises to do business differently.

In some notable ways, Canada has changed: Recreational cannabis is a legal (multi-billion dollar) industry. Basketball is more popular than...
Why Canadian Enterprises should embrace Customer Strategy
Thoughts
13 October 2021

Why Canadian Enterprises should embrace Customer Strategy

Good business strategy is deciding which avenues for growth are worth pursuing. It is impractical (even irresponsible) for an enterprise...
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