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New Territory
Our Program

CUSTOMER RELATIONSHIP MASTERY

Know more to grow more

Customer Strategy

Business growth is fuelled by profit (and pointless without it.)

Profit is earned by creating significant value for customers. It’s impossible to do so for every customer segment.

Instead, invest in the things that create value for the customer segments that matter most to your business.

That’s Customer Strategy.

This is how we help to get you there.

01
Audit Performance

We analyze your sales data to identify which customers contribute most to the profitability of your business. 

Answers the question: Which customers matter most to your business?

02
Uncover Opportunity

We interview customers that matter most to identify opportunities for greater customer success, satisfaction and loyalty.

Answers the question: What about your business matters most to those customers?

03
Design Growth Programs

We develop the step-by-step process to improve customer success, satisfaction and loyalty.

Answers the question: What should we change? How should we change it?

04
Deliver Growth Programs

We have a team of trained Loyalty Managers to deliver your growth programs for you.

Answers the question: How can we continuously do better?

Our Philosophy

Customer Strategy is the practical path to profitable growth for Midsize Enterprises.
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FRESH PRESPECTIVES

Our Thoughts

We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and write about ideas produced in the process.

Read our ideas
Creative Thinking Leads to Innovation
Employee Profiles

Creative Thinking Leads to Innovation

30 January 2023
Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value
Thoughts

Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value

18 January 2023
Teamwork Builds Character and Maturity
Employee Profiles

Teamwork Builds Character and Maturity

7 September 2022
An Artistic Eye Looking Through a Numbers Lense
Employee Profiles

An Artistic Eye Looking Through a Numbers Lense

9 August 2022
We explore fresh perspectives

Our Insights

We don’t subscribe to the status quo.
We don’t settle for small ideas.
We don’t take the easy road.
We value courage, creativity and constructive conflict and we like to write about the ideas that are produced in the process.

Creative Thinking Leads to Innovation
Employee Profiles

Creative Thinking Leads to Innovation

30 January 2023
Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value
Thoughts

Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value

18 January 2023
Teamwork Builds Character and Maturity
Employee Profiles

Teamwork Builds Character and Maturity

7 September 2022
An Artistic Eye Looking Through a Numbers Lense
Employee Profiles

An Artistic Eye Looking Through a Numbers Lense

9 August 2022
Read our ideas
To Learn More

Get In Touch

Book a one-on-one with our Executive Director to learn more about New Territory and discuss strategic objectives on the horizon for your Canadian enterprise.

Book a Meeting
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