Thoughts 18 January 2023 Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value Does a business not exist to serve customers? To me, ‘business is for customers’ is the most accurate and productive...
Thoughts 15 November 2021 Why it’s (long past) time for Canadian Enterprises to do business differently. In some notable ways, Canada has changed: Recreational cannabis is a legal (multi-billion dollar) industry. Basketball is more popular than...
Thoughts 13 October 2021 Why Canadian Enterprises should embrace Customer Strategy Good business strategy is deciding which avenues for growth are worth pursuing. It is impractical (even irresponsible) for an enterprise...
Customer Relationship Mastery: The Jaw-Dropping Opportunity to Compete on Customer Value
Why it’s (long past) time for Canadian Enterprises to do business differently.
Why Canadian Enterprises should embrace Customer Strategy